Color in wine packaging has a strong visual appeal and performance, but the world is not so good-looking color or not good-looking color, only depends on how designers use. A successful product, its packaging color should meet their own brand characteristics, according to different grade requirements, different consumer groups, different consumer regions and other requirements to integrate, to achieve a perfect product mix, the use of brand-new ideas to express the color language, in the design and combination to bring the viewer a fresh feeling, guide consumers to further feel, explore the meaning behind the color.